Newspapers: Time to become personal again

Growing up I remember going outside every morning to pick up the two newspapers that my dad subscribed to and bring them inside to him. At that time I never thought I would see the day when newspapers were in such dire straights that large papers would be on the verge of closing their doors.

This is my first year taking classes in journalism and I hadn’t realized how much the Internet had affected traditional newspapers, in the last 5 months the problems print is facing is all I have been hearing about in class. Journalists are safe I believe if they learn new mediums but print is in major trouble with ad revenue down, and the amount of free content being offered on the Internet.

I agree with Henryk A. Kowalczyk, newspapers need to be saved. We will always need news, but if local newspapers continue to print more and more from the Associated Press, why would a community want to read their paper. Small communities want to know what is happening around them, and if their hometown paper is only going to give them small amounts of local news, why wont they turn to a local blogger who is more in touch with their wants.

Bloggers can stay up to date with local issues; they know what their various publics want to read. This is where traditional media is dropping the ball I feel. They need to pay attention to what their readers want and spend more time addressing local issues and less time talking about the lady in LA with quintuplets.


1 Comment

  1. You have an interesting point, and I agree…to a certain point. There will always be a percentage of people who want to know about their local issues, local problems, and national issues that affect them or their loved ones. But the problem is that most readers today (at least the ones they can actually get to read) are not in that percentage. They want to know about Nadia Suleman and Caylee Anthony and the lady in L.A. with quintuplets. So how do newspapers survive against the competition of sensationalist journalism? It’s not by printing information that only a small percentage wants…it’s by turning into the Enquirer.

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